Marketing Dissertation Topics

Aim: This thesis aims to explore how influencer marketing contributes to brand awareness and the factors that make influencer partnerships effective

Objectives:

• To explore the contribution of influencer marketing to brand awareness.
• To identify key factors that enhance the effectiveness of influencer partnerships for brand recognition.
• To analyze successful influencer marketing strategies for increasing brand visibility.

Aim: This study aims to compare consumer perceptions of green marketing practices and their impact on purchasing behavior across different markets and demographics.

Objectives:

• To assess consumer perceptions of green marketing practices in diverse markets.
• To examine the influence of green marketing on consumer purchasing behavior.
• To compare and analyze variations in consumer perceptions and behaviors across different demographics and regions.

Aim: This research aims to assess the effectiveness of content marketing strategies in B2B industries, focusing on lead generation and customer engagement.

Objectives:

• To evaluate the effectiveness of content marketing strategies for lead generation in B2B industries.
• To analyze the impact of content marketing on customer engagement and retention within B2B contexts.
• To identify best practices and strategies that enhance the effectiveness of content marketing in B2B sectors.

Aim: This thesis aims to analyze how online reviews, both positive and negative, affect consumers' purchasing decisions and brand trust.

Objectives:

• To examine the impact of positive online reviews on consumer purchasing decisions.
• To assess how negative online reviews influence consumer choices and brand trust.
• To analyze the overall significance of online reviews in shaping consumer behaviors and perceptions.

Aim: This study aims to compare and contrast cross-cultural marketing strategies and their effectiveness in diverse global markets.

Objectives:

• To analyze and compare cross-cultural marketing strategies employed in different global markets.
• To assess the effectiveness of these strategies in reaching and engaging diverse cultural audiences.
• To identify key factors that contribute to the success or challenges of cross-cultural marketing initiatives.

Aim: This research aims to examine the challenges and opportunities brands face in building and maintaining customer loyalty in the digital era.

Objectives:

• To investigate the challenges that brands encounter in establishing customer loyalty in the digital age.
• To identify the opportunities available to brands for building and maintaining customer loyalty through e-commerce channels.
• To analyze strategies and best practices that address the challenges and leverage the opportunities in fostering brand loyalty in the digital era.

Aim: This thesis aims to explore how augmented reality technology enhances experiential marketing campaigns and influences consumer engagement.

Objectives:

• To investigate the utilization of augmented reality (AR) technology in enhancing experiential marketing campaigns.
• To assess the impact of AR-driven experiential marketing on consumer engagement and brand interactions.
• To identify the key elements and strategies that make AR a valuable tool for creating immersive brand experiences.

Aim: This study aims to investigate the strategies and consumer responses to personalized email marketing campaigns.

Objectives:

• To analyze the strategies and techniques used in personalized email marketing campaigns.
• To assess consumer responses to personalized email marketing, including open rates, click-through rates, and conversion rates.
• To identify best practices and effective personalization strategies that enhance consumer engagement and campaign effectiveness in email marketing.

Aim: This research aims to analyze sustainability marketing practices within the fashion industry and their impact on consumer perceptions and purchase intentions.

Objectives:

• To examine sustainability marketing practices adopted by the fashion industry.
• To assess the influence of sustainability marketing on consumer perceptions of fashion brands.
• To analyze the impact of sustainability marketing on consumer purchase intentions within the fashion sector.

Aim: This thesis aims to examine how gender stereotypes portrayed in advertising affect consumer attitudes and brand perception.

Objectives:

• To investigate the portrayal of gender stereotypes in advertising across various media platforms.
• To assess how gender stereotypes in advertising impact consumer attitudes, preferences, and purchase decisions.
• To analyze the implications of gender stereotyping on brand perception and consumer-brand relationships.

Aim: This study aims to explore the application of neuromarketing techniques to understand consumer decision-making processes and preferences.

Objectives:

• To examine the application of neuromarketing techniques in studying consumer decision-making processes.
• To assess the effectiveness of neuromarketing methods in uncovering consumer preferences and responses to marketing stimuli.
• To identify practical implications and insights derived from neuromarketing research for improving marketing strategies and campaigns.

Aim: This research aims to investigate how emotional branding strategies create stronger connections between consumers and brands, influencing loyalty and advocacy.

Objectives:

• To analyze the strategies and methods employed in emotional branding by different brands.
• To assess the impact of emotional branding on consumer engagement, loyalty, and advocacy.
• To identify key factors that contribute to the effectiveness of emotional branding in building stronger connections between consumers and brands.

Aim: This thesis aims to assess ethical challenges and considerations in digital marketing, including data privacy, transparency, and consumer trust.

Objectives:

• To examine ethical challenges arising from digital marketing practices, with a focus on issues such as data privacy and security.
• To evaluate the role of transparency in building consumer trust within the digital marketing context.
• To identify strategies and best practices that address ethical concerns and promote responsible digital marketing.

Aim: This study aims to analyze the impact of corporate social responsibility initiatives on brand image and consumer loyalty, emphasizing the alignment of values.

Objectives:

• To assess the influence of corporate social responsibility (CSR) initiatives on the overall brand image of companies.
• To examine the relationship between CSR alignment with consumer values and consumer loyalty.
• To identify key factors and mechanisms through which CSR efforts impact brand perception and consumer loyalty.